In an informal classroom setting, workshop leader Mark Weber will increase your understanding of vital marketing issues to help determine the best direction for your marketing and to prepare you to make the most of your hands-on activities.



  • How to create a compelling business concept, including niche markets and boutique studios
  • How to capitalize on new photographic trends and products
  • Creating vital promotional materials, including handouts, direct mail and client education
  • Emphasizing product value and uniqueness of style
  • Why image marketing IS everything!
  • Displaying your work
  • Why "buzz marketing" IS everything!
  • Exploiting Internet marketing, including blogs and social networks
  • Creating marketing partnerships and charitable partnerships
  • Creating a robust client-appreciation program designed to gain client referrals
  • Marketing back to your clients